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You know you want to build a business and you have an idea or strong direction you’re serious about pursuing.
FOR ACCOMPLISHED WOMEN BUILDING
WHAT COMES AFTER CORPORATE
WHAT COMES AFTER CORPORATE
You know you want to build a business that works.
Before you spend the next six months executing, let’s make sure the business itself makes sense.
Get an experienced read on the business you want to build: what already makes sense, where the important gaps are, what still needs to be tested and what deserves your attention next.
Book Your Intensive →
About me
Ex-Meta✦Ex-Twitter✦Ex-Accenture✦Wharton MBA✦Built a multi-six-figure business
You’re used to being good at getting things done.
You have a business idea or strong direction you’re serious about pursuing. There are plenty of reasonable things you could be working on: the offer, customers, pricing, your audience or how the business will make money.
Give you a complicated project or an ambiguous problem and you can figure it out. Building your own business is different. There’s no existing strategy telling you which problem matters first, so almost everything can look like a reasonable next step.
You are capable of doing the work.
The problem is knowing what actually deserves your execution.
When you need this business to work, where you put your time and money matters. Make It Make Sense helps you focus that investment on the work that matters most.
Before you build, let’s look under the hood.
Make It Make Sense is a private business intensive where I pressure-test the business you’re considering building and give you my read on what already makes sense, where the gaps are and what needs your attention next.
I’ll look at what you may be assuming without evidence, what still needs to be resolved or tested and what you may be worrying about too early.
We’re not trying to solve every part of the business at once.
We’re trying to figure out where the real work is.
You may discover that the idea is further along than you thought. You may uncover something more fundamental that needs attention before you invest heavily in execution.
Either way, you leave knowing what I see and what I believe should happen next.
Make It Make Sense is for you if…
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You may have left corporate already, or you’re still there and want to build a path that gives you the option to leave.
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You’re willing to do the work, but you don’t want to spend months executing without knowing whether you’re focused on the right things.
You don’t need another list of things you could do. You need to know what actually deserves your attention.
How it works
What happens in the session, and after.
- 1
Before we meet
You’ll complete pre-work about what you’re building, what you’ve already done, what you’re trying to figure out and what you want the business to make possible for you.
Set aside about 30 minutes for it. I’ll review everything before we meet so we can get straight into the work.
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We spend 60 minutes making it make sense.
Bring me what you’ve got: your thinking, research, assumptions and the decisions you’ve been wrestling with. We’ll put it all on the table.
I’ll ask questions, challenge assumptions and follow the threads that don’t quite add up. What looks like one problem may turn out to be another, and some questions may need evidence from the market rather than more thinking.
The goal isn’t to solve every part of the business. It’s for me to understand it deeply enough to tell you what I see.
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Then I give you my read
Within three days, I’ll send you your Make It Make Sense Brief.
I’ll step back from the conversation, put the pieces together and tell you what I actually think.
- ✦Where I believe the thinking is already strong
- ✦Where the important gaps or assumptions are
- ✦What needs to be resolved or tested
- ✦What deserves your attention now and what can wait
- ✦What I believe the work ahead actually is
This isn’t a transcript or a generic checklist. It’s my read on your business and what I believe needs to happen next.
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One week later, we talk it through
You’ll have time to read your Brief and sit with my recommendations.
Then we’ll meet for 30 minutes to answer your questions, talk through my assessment and make sure you understand what I’m recommending and why.
Who you’re doing this with
Hi, I’m Tomide.
Before building businesses of my own, I spent my career solving messy business problems inside companies including Meta, Twitter and Accenture, working across strategy, operations and product.
Now I work with accomplished women who have decided they want to build businesses of their own and make returning to corporate optional.
One of the things I’m particularly good at is listening to everything someone is thinking about a business, seeing the pattern underneath it and spotting the question they’re actually trying to answer.
That’s what you’re hiring me to do here. Not hand you another business-building checklist.
Look at your business, ask the questions you may not know to ask yet and tell you what the best next steps are.
In their words
Working with Tomide has been one of the most transformative experiences in launching SAÉA. I truly could not have launched this brand without her. Her thoughtful exercises helped me dig deep into my goals, values, and vision. Her unwavering support, whether celebrating milestones or tackling international payment challenges, kept me going.
Shezal B., Founder of SAÉAWorked with Tomide to turn her idea into a launch plan and accelerate her timeline from six months to three. SAÉA went on to have a five-figure debut launch.
Thank you Tomide for your support and guidance throughout the program. Your coaching was invaluable as I embarked on this entrepreneurial journey. The true value add was your direct feedback during the weekly calls. Starting is the hardest part, and you’ve gifted me with the momentum I needed.
Jennifer L., First-Time FounderLeft with a clear strategy and knowing exactly what steps to take next.
The Investment
$550
founding rate
Available for the first 3 clients.
Full price: $750
Your investment includes the pre-work and my review, our 60-minute private session on Google Meet, your written Make It Make Sense Brief within three days and a 30-minute follow-up one week later.
After booking, you’ll complete your pre-work and choose your 60-minute session from my available dates.
Book Your Intensive →What happens next depends on what we uncover.
Sometimes you’ll leave with a relatively contained recommendation and decide to take it from there yourself.
Other times, your Brief will uncover a larger body of work around the buyer, problem, offer, revenue model or taking the business to market. If I believe I can help with that work, I’ll tell you. That’s where The Self-Authored Blueprint, my deeper private coaching engagement, may come in.
There’s no obligation to continue. If we do, your $550 Make It Make Sense investment will be credited toward your coaching investment.
Frequently Asked Questions
How much do I need to have figured out before I book?
You don’t need a business plan, website, audience, finished offer or perfectly articulated ideal customer. You do need a business idea or strong direction you’re serious about exploring and potentially building.
It’s completely fine if you’re still weighing different audiences, offers or versions of the same underlying business. If you’re starting from five completely unrelated ideas and no idea what you want to pursue, Make It Make Sense isn’t the right place to start.
What if I’ve already started building?
That works too.
Having already started gives us real decisions, assumptions, experiments and evidence to examine.
Make It Make Sense gives you an opportunity to step back from execution and look at the business as a whole before you keep going.
Will you tell me whether my business idea will work?
No one can honestly guarantee that.
What I can do is pressure-test your thinking, identify assumptions and gaps, tell you what looks strong or concerning to me and identify what I think you need to learn before investing heavily in the idea.
Sometimes the next step isn’t another decision.
It’s getting evidence.
What if I already know I want deeper coaching?
If you already know you want ongoing support, we can talk about that on a 20-minute Fit Call.
I still want to understand the business you’re building, what already holds up and where the real work is before we start executing together. That same kind of assessment is where our deeper work begins.
In most cases, Make It Make Sense is the best place to start. If it’s clear from our conversation that moving directly into deeper coaching makes more sense, we can do that too.
If you book Make It Make Sense first and then continue into The Self-Authored Blueprint, your $550 investment will be credited toward your coaching investment.
Still have a few questions?
You’ve read what Make It Make Sense is, who it’s for and what you’ll walk away with. If it sounds like the kind of support you need but you still have a few questions before you book, let’s talk.
Book a 20-minute Fit Call →We’ll talk about where you are, what you’re building and whether Make It Make Sense or deeper support is the right fit.
Make It Make Sense
You’re serious about building this business.
Before you give it the next six months of your time, let’s make sure you know what actually deserves your attention.
Book Your Intensive →$550 founding rate·$750
Available for the first 3 clients.